Donald Trump plans an announcement, and GOP wonders: Presidency or reality … – Los Angeles Times

The Republican presidential field has a CEO, a doctor, three senators and one senator-doctor. On Tuesday, when Donald Trump will announce whether he plans to join the bunch, it could get its first reality TV star.

Already, however, the logic of reality TV has had an effect on all their campaigns.

The cast of candidates vying to be president includes some who have joined the race for the same reasons aging sitcom stars put on their dancing shoes and learn to tango. They know they have little chance of winning, but even losing could be good for their careers.

The rise of long-shot, nontraditional candidates is a growing trend, particularly in the recent open Republican contests. None will publicly admit it, but as was true four years ago, several candidates appear to be using the presidential race more as a springboard to television or radio punditry or the speaking circuit than as a contest to actually win office.

Some need to expand their donor base. Others may walk away with a book deal. All that’s required is a healthy ego and few donors.

“You have a category of people who exist in that fuzzy space where celebrity and politics meet in our culture. You’ve seen, increasingly, a number of those candidates running,” said Steve Schmidt, a GOP strategist.

The trend gives some traditionalists pause and some party operatives heartburn as they try to manage a freewheeling and growing field.

To be sure, the party’s front-runners – former Gov. Jeb Bush of Florida, Wisconsin Gov. Scott Walker or Sen. Marco Rubio of Florida, for example – don’t fall into this new group. Some of the second tier – Carly Fiorina or Sen. Lindsey Graham of South Carolina – are viewed as angling for positions in the next GOP administration. And compared with the 2012 field – which included the pizza tycoon Herman Cain and the firebrand conservative Rep. Michele Bachmann – 2016 looks almost staid.

But it’s the sheer number of candidates this year that has created problems for Republican officials. Four years ago, the largest candidate debates had eight participants. This year, the party has struggled to find a way to limit the cast to 10 – with the knowledge that some, like Trump, who come with high name recognition, could push aside lesser-known but more substantive hopefuls like Graham.

As Mitt Romney did four years ago, this year’s straight-laced candidates will have to learn to run alongside less predictable counterparts.

The Republican National Committee emphasizes the upside to the candidate surge. The field is full of quality candidates, spokeswoman Allison Moore said.

“We have a neurosurgeon, major CEOs, accomplished governors and senators – all are highly talented people and capable of defeating Hillary Clinton,” Moore said.

What’s more, several of the candidates have agreed to share the data they collect from voters for use during the general election. The more candidates out there making contact, the better for the eventual nominee, party strategists say.

The reason Republicans seem to have attracted more nontraditional candidates than Democrats may be a function of timing. The rise of social media and digital fundraising has coincided with three consecutive open races for the GOP nomination.

“More people are running now frankly because social media allows you to launch a campaign without the funds in the bank or the organization on the ground,” said Lee Edwards, an expert on the conservative movement at the Heritage Foundation, who bemoaned the rise of candidates who seem more concerned about their bank accounts than ideology or party politics.

“Some of these candidates are banking on exposure through things like the debate. But also, just because they are candidates, this will, frankly, advance their own careers. We know that if so-and-so is a presidential candidate he can charge a higher fee for speaking, for an article or for a book contract.”

The power of conservative media may also play a role. Conservative radio and Fox News have welcomed some media-savvy also-rans with open arms and big paychecks. The model here is former Arkansas Gov. Mike Huckabee, whose failed bid in 2008 made him a household name, at least in Republican parts of the country, and landed him a show on Fox News. (Huckabee’s show ended in January, when he announced he was exploring another run for president.)

Trump fits into a different category, noted Schmidt, one perhaps only he occupies.

“Politics has always had its showmen, and Donald Trump is a showman,” he said, but he’s one who taps into a very real sentiment even if he is accused of making a mockery of the process.

“There are substantial parts of the American population who think it’s already a joke – that it’s fundamentally not on the level,” said Schmidt, who in the 2012 campaign referred to that season’s GOP candidate debates as “the best reality show on TV.”

“A candidate like that has a potential to tap into that in a pretty powerful way. No doubt about it.”

For more on politics, follow @KHennessey.

Copyright © 2015, Los Angeles Times


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