Whatever happened to Muzak? It’s now Mood, and it’s not elevator music – Los Angeles Times

If you find yourself in a more money-spending mood while shopping at the Target store in West Hills next week, that might be no coincidence. The chain’s San Fernando Valley branch is one of two-dozen Southern California Targets being outfitted with audio systems and specially curated music to shop by.

That’s right: Muzak is back.

Actually, it never left. The big difference nowadays is that the musical manipulation of consumers’ behavior is both more entertaining and presumably more effective.

Oh, and it’s no longer Muzak, which many people might associate with perky renditions of “Girl From Ipanema” while riding an elevator. The firm was acquired in 2011 by Texas’ Mood Media, and the audio service was rechristened with that company’s moniker.

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