Report: Apple Music revamp planned for iOS 11, service to include up to 10 original series – TechCrunch
A new version of Apple Music will ship later this year that puts an increased emphasis on video content, and particularly its own original video programming, according to a new report from Bloomberg out today. The piece delves into Appleâs larger video plans, and suggests that the platform may host up to 10 original shows by yearâs end.
We already know about some of Apple efforts on video, including its documentaries on Drakeâs music label, Cash Money RecordsÂ and Clive Davis; its celeb-filled pitch-off series âPlanet of the Apps;â and the recently delayed âCarpool Karaoke.â Another show called âCanât Stop Wonât Stopâ from Live Nation and Sean âDiddyâ Combs was also announced today as an Apple Music exclusive, and Bloomberg sources said that aÂ documentary about Bad Boy Records was also on the way.
In a brief mention, the report alsoÂ lends credence to the ongoing rumors of a series based on Beats Music co-founder Dr. Dre, saying that the show is in development.
Additionally, Apple Music head Jimmy IovineÂ has talked with Warner Bros. Television, BloombergÂ said, but heâsÂ currently focused more on music-related video, includingÂ a possible sequel to R. Kellyâs rap opera âTrapped in the Closet.â Longer-term, Iovine has ambitions to take Apple Music video outside of the music genre, and has discussed ideas withÂ Brian Grazer, producer of âEmpireâ and âGeniusâ and director J.J. Abrams.
Given Appleâs plans to expandÂ its music service to include originalÂ video, itâs not surprising to hear that the app will get a makeover to better highlight this new content. Today, there is already video availableÂ in Apple Music, but itâs a bit tucked away. You first have to tap into the Browse section in the app, then scroll down to âMusic Videos.â
This section itself isnât that well-built, to be frank, as it largelyÂ focuses on featured content, top videos and new releases. There isnât currently anÂ easy way to surface videos from genres youâre interested in, nor is the section personalized to you.
Apple is expected to announce a new version of its iOS operating system, iOS 11, at its WWDC event this June, with a release date of later in the fall. We donât know much about its plans for the software update at this point, but itâs common for iOS updates to add improvements to its built-in suite of apps, which would include Apple Music.