Although it seems like streaming services like Spotify and Apple Music are dominating the music scene, the 2017 edition of Nielsen’s Music 360 report found that 49% of people still discover new tunes via good ol’ fashioned AM/FM radio. As you can see in this chart from Statista, that compares 27% who use online music services.
Music discovery is one of the largest ways music streaming services have tried to differentiate themselves. Spotify created “Discover Weekly” playlists to present listeners with a tailored list of songs every Monday.
According to the report, the main reason people are such radio fans is because of the DJs – one thing online streaming services would have a hard time replicating.
Mike Nudelman/Business Insider