Henry Rollins on the Importance of Vinyl for Listening to and Understanding Music – Forbes

Henry Rollins is something of a renaissance man. Carving out a successful music career with the genre-defining hardcore punk band Black Flag and later Rollins Band, he didn’t stop there. He has since fronted his own show on MTV, had a recurring dramatic role in Sons Of Anarchy, had a successful comedy career, fronted political campaigns focused on LGBT rights, ending world hunger, and more.

Recently I had the opportunity to sit down with him to discuss his new venture, The Sound Of Vinyl, his infectious passion for music, and his work integrating vinyl, technology, and content into an interesting package that could help preserve not just music but the stories behind the music for generations to come.

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Henry Rollins Speaking

A new era of vinyl

Of Rollins’ many achievements, when I first became aware of his new initiative, The Sound Of Vinyl, I was particularly interested to learn more from him about it.

The idea is simple. You can visit the The Sound Of Vinyl website, share your music tastes, and you will be notified when there is vinyl available that you might be interested in. Buying the vinyl is as simple as responding to a text.

The Sound Of Vinyl model at it’s core, is somewhat familiar. Netflix started out life in a similar way: you could browse a range of movies, TV shows, and recommendations based on your interests, and a few days later a DVD would arrive.

While you may think that vinyl is a blast from the past from long lost days of listening to records on your parent’s turntable, vinyl has actually grown consistently for the last 10 years, and recently outsold digital sales for the first time. There is clearly a growing appetite for vinyl, especially for ardent music fans who want something more than a digital download.

Rollins is a core part of this new endeavor, and while he is passionate about the value of vinyl, he also considers the value of discovering new music as a key part of being a music fan.

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