Filmstro Makes Music For Sound And Vision Without AI – Forbes
Last month in Italy and for the first time in human history, a robot called YuMi conducted a full-size orchestra.
Developed and designed by the Swiss company ABB, the two-armed robot apparently did a very good job. It conducted three pieces at the opening of the first International Festival of Robotics alongside world-famous Italian tenor Andrea Bocelli.
This was yet another milestone in the ongoing disruption of music by AI. But is humanity really passing the baton to machines (not only in conducting musicians) or is this event just tuning into gimmick and hyperbole?
Opinions are divided, but music has always been steamrollered by technology whether it’s the instruments that are played or the way it is listened to and distributed. Humans will always be involved, music being the culture that saves us from ourselves, but what future form will this take?
One UK-based startup thinks it may have the answers. Filmstro is a music library for video-makers and flim-makers that sits behind ‘intuitive software’ and allows creatives to easily customise musical themes. By using a roster of talented and global composers, it allows those users to control the momentum, depth and power of their music to match previously produced footage.
Filmsto says these three verticals or silos are the ‘building blocks of music’. It wants to give users easy controls to move between ‘loud’ and ‘sparse’ music, single instruments and even an orchestra to produce the content they want.
The mention of a robot controlling an orchestra, however, means little to Chris Young and Sebastian Jaegar, the co-founders of the company, both of whom believe in human supremacy.
The company’s CTO and Head of Development both studied AI at Masters level, but made a very conscious decision not to create an AI engine for Filmstro. It decided to use composers because they wanted quality music and are adamant that AI cannot provide this.